Building digital products, brands, and experiences that stand out.
Hey, I’m Michelle — the designer and developer behind DEUS. I help startups, small businesses, and fellow freelancers turn their ideas into high-performing websites that actually convert.
We build websites that work hard for you.
Each project blends strategy, design psychology, and SEO to create websites that don’t just look good, they convert visitors into customers. From layout to launch, our process is built on clarity, collaboration, and results.
Web Design & Development
Your website is your first impression. I design clean, responsive websites that make your brand look trustworthy and ready for growth.
SEO & Performance Optimization
Visibility matters. I optimize site structure, speed, and on-page SEO so your site ranks better and loads faster, powered by Google Analytics tracking.
No-Code Solutions & Integrations
Build without limits. Using Elementor, Webflow, and Shopify, I create scalable websites you can manage easily, even without coding skills.
From Vision to Conversion.
The Process That Delivers Results.
Discovery — Understanding What You Truly Need
Every project begins with a conversation. In the discovery stage, I take the time to understand your business goals, audience, and brand direction. We’ll identify your website’s purpose — whether it’s to generate leads, showcase your portfolio, or sell products online. This phase involves asking strategic questions, reviewing existing materials, and studying competitors to uncover what makes your brand unique. From there, I’ll outline the project scope, user flow, and essential content that will guide the design. By the end of discovery, you’ll have a clear roadmap: goals defined, structure mapped, and objectives prioritized. This ensures we’re aligned before any design work begins — saving time, revisions, and budget later. It’s all about building a strong foundation for a site that actually performs.
Design — Turning Strategy Into Visual Storytelling
Design is where your brand vision takes shape. Using insights from discovery, I translate ideas into clean, engaging visuals that connect with your audience. I start with low-fidelity wireframes to arrange layout and hierarchy, followed by mood boards that capture tone and emotion. Once we agree on direction, I develop full mockups that balance creativity, usability, and brand consistency. Every button, color, and font choice serves a purpose — to guide visitors naturally toward action. The design phase is also highly collaborative: you’ll review each draft and provide feedback until the visuals fully represent your brand. Whether minimalist or bold, every element is intentional, mobile-ready, and optimized for real-world interaction. The goal is simple: a design that feels beautiful and converts.
Develop — Building What Works, Not Just What Looks Good
In this stage, creativity meets functionality. I transform approved designs into a fully responsive, fast-loading, and SEO-ready website. Depending on the project, I use WordPress (Elementor), Shopify, or Webflow to create a no-code or low-code build that’s easy for you to manage later. I focus on clean structure, accessibility, and proper semantic markup so your site performs well in search engines and analytics tools like Google Analytics can accurately track user behavior. Integrations such as contact forms, payment gateways, or pop-up automations are implemented seamlessly. I also compress images, set caching, and test across all devices for flawless display. By the end of development, you’ll see your vision fully functional, fast, and ready to launch — not just visually stunning, but technically solid and scalable.
Launch & Optimize — Going Live and Growing Smart
Launching your website is just the beginning. Once everything is live, I ensure smooth deployment, configure analytics tracking, and double-check all links, meta data, and performance settings. After launch, I monitor how users interact with your pages, identifying opportunities for improvement using tools like Google Analytics, Hotjar, or built-in platform insights. Optimization might include refining copy, improving conversion paths, or enhancing speed and SEO performance. I also provide you with tutorials or short training so you can confidently manage content updates yourself. If needed, I offer post-launch maintenance plans to keep your site secure, updated, and performing at its best. The goal of this phase isn’t just to “finish” the project — it’s to make sure your website continues to evolve, attract visitors, and deliver measurable results.